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Archive for the ‘Uncategorized’ Category

Yakushima forest

  • Filed under: Uncategorized
Tuesday
Aug 15,2006
A good example of the type of forest you see on Yakushima just under a kilometre or so above sea level. (Now with desktop versions.)

[Posted to: Other Places]
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  • Planet Earth: now with more obesity than hunger

    • Filed under: Uncategorized
    Tuesday
    Aug 15,2006
    Anyone inclined to a sense of genuinely absurd injustice will not be surprised to learn that the obese now outnumber the hungry.

    [Posted to: General Rants]
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  • Osaka Steamship #4

    • Filed under: Uncategorized
    Monday
    Aug 14,2006
    My least favourite of the bunch, but why exactly?

    [Posted to: Advertising]
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  • Two onigawara from Yakushima

    • Filed under: Uncategorized
    Sunday
    Aug 13,2006
    Of course you knew you were going to see onigawara from Yakushima

    [Posted to: Architecture]
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  • Specially trained attack medaka

    • Filed under: Uncategorized
    Sunday
    Aug 13,2006
    I noticed they seem to go after the larvae that give them a bit of a chase, ignoring the easy ones right in front of them. They're sporting about it, and not unaware of the thrill of the hunt, bless their carnivorous little souls. I hope they prosper and multiply (within balance).

    [Posted to: General Rants]
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  • Vigourously ongoing

    • Filed under: Uncategorized
    Sunday
    Aug 13,2006
    Imagine a roughly circular granite island 12 kilometres in diameter which rises to a series of peaks approaching 2 kilometres above sea level, the highlands of which receive, on average, 8,000 milimetres of rain a year (yes, that's 8 metres of rain annually). You'd expect the water and the rock to come to some pretty interesting arrangements over the millennia. On Yakushima they most certainly have, and negotiations are vigourously ongoing.

    [Posted to: The Good]
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  • August 2006 Exit Strategy

    Saturday
    Aug 12,2006

    exit_000000566903.jpg

    The ripple of events for the first weeks of August, 2006, will reverberate for years.

    The impact is immediate and demands attention. If your brand sells anything in liquid or gel, cream or cappuccino, solid or gas (is there anything left?) then the new bans on airport carry-on items demand immediate change in fundamental marketing models.

    Personal care brands that deliver product in forms newly banned are in high-rent, high-risk environments. If volume goes down one tic, it can be catastrophic.

    The impact of these events may not be limited to airport proximity. Your customer may be less likely to buy your personal comfort items if the ability to take them along when they travel is uncertain. High-traffic, high-cost retail environments are occupied by high-value brands. Suddenly, higher cost is a higher risk and no longer a higher benefit.

    If your company sells fragrances, beverages, skin creams, balms, powders, water and so on... you can: 1) shut down, as some are doing; or 2) shift perspective.

    Shift Perspective
    At any airport, your customer about to embark is waiting for a flight with up to two hours to kill. Obviously, this has been a prime market. Nothing to do, but shop, until now. With increasingly strict security measures, shopping on entry to an airport terminal will certainly diminish or even vanish entirely.

    Shift your perspective. Your new customer has successfully navigated ticketing, baggage checkin, security, wait for boarding, seating, flight, hunger, discomfort, anxiety, landing and disembark. How might your product welcome and reward?

    Move Delivery
    In what form might your product be sold that escapes new restrictions on travel? New product forms, packaging, vouchers, complimentary shipping, et cetera beg further consideration.

  • Comments Off
  • August 2006 Exit Strategy

    Saturday
    Aug 12,2006

    exit_000000566903.jpg

    The ripple of events for the first weeks of August, 2006, will reverberate for years.

    The impact is immediate and demands attention. If your brand sells anything in liquid or gel, cream or cappuccino, solid or gas (is there anything left?) then the new bans on airport carry-on items demand immediate change in fundamental marketing models.

    Personal care brands that deliver product in forms newly banned are in high-rent, high-risk environments. If volume goes down one tic, it can be catastrophic.

    The impact of these events may not be limited to airport proximity. Your customer may be less likely to buy your personal comfort items if the ability to take them along when they travel is uncertain. High-traffic, high-cost retail environments are occupied by high-value brands. Suddenly, higher cost is a higher risk and no longer a higher benefit.

    If your company sells fragrances, beverages, skin creams, balms, powders, water and so on… you can: 1) shut down, as some are doing; or 2) shift perspective.

    Shift Perspective
    At any airport, your customer about to embark is waiting for a flight with up to two hours to kill. Obviously, this has been a prime market. Nothing to do, but shop, until now. With increasingly strict security measures, shopping on entry to an airport terminal will certainly diminish or even vanish entirely.

    Shift your perspective. Your new customer has successfully navigated ticketing, baggage checkin, security, wait for boarding, seating, flight, hunger, discomfort, anxiety, landing and disembark. How might your product welcome and reward?

    Move Delivery
    In what form might your product be sold that escapes new restrictions on travel? New product forms, packaging, vouchers, complimentary shipping, et cetera beg further consideration.

    August 2006 Exit Strategy

    Saturday
    Aug 12,2006

    exit_000000566903.jpg

    The ripple of events for the first weeks of August, 2006, will reverberate for years.

    The impact is immediate and demands attention. If your brand sells anything in liquid or gel, cream or cappuccino, solid or gas (is there anything left?) then the new bans on airport carry-on items demand immediate change in fundamental marketing models.

    Personal care brands that deliver product in forms newly banned are in high-rent, high-risk environments. If volume goes down one tic, it can be catastrophic.

    The impact of these events may not be limited to airport proximity. Your customer may be less likely to buy your personal comfort items if the ability to take them along when they travel is uncertain. High-traffic, high-cost retail environments are occupied by high-value brands. Suddenly, higher cost is a higher risk and no longer a higher benefit.

    If your company sells fragrances, beverages, skin creams, balms, powders, water and so on… you can: 1) shut down, as some are doing; or 2) shift perspective.

    Shift Perspective
    At any airport, your customer about to embark is waiting for a flight with up to two hours to kill. Obviously, this has been a prime market. Nothing to do, but shop, until now. With increasingly strict security measures, shopping on entry to an airport terminal will certainly diminish or even vanish entirely.

    Shift your perspective. Your new customer has successfully navigated ticketing, baggage checkin, security, wait for boarding, seating, flight, hunger, discomfort, anxiety, landing and disembark. How might your product welcome and reward?

    Move Delivery
    In what form might your product be sold that escapes new restrictions on travel? New product forms, packaging, vouchers, complimentary shipping, et cetera beg further consideration.

    Osaka Steamship #3 — let the vulture soar

    • Filed under: Uncategorized
    Saturday
    Aug 5,2006
    Speaking of islands and journeys by sea, we reach the halfway point in the Osaka Steamship series with this postcard, certainly, to my eyes, the weirdest of the bunch.

    [Posted to: Advertising]
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