We all know ad agencies appropriate, often inappropriately, and here’s another example – Bray Leino’s new commercial for Sugar Puffs is strikingly similar to The Mighty Boosh’s Soup Song. Take a look.

Whether Crimping (A form of scat singing characterized by lines of interconnecting verse usually referencing abstract imagery, concepts and characters.) is a gift to culture that can be freely used to sell sugared cereal is really a question for The Mighty Boosh – perhaps they will crimp an answer for us?

There are so many ways this is wrong. I’m pretty sure that The Mighty Boosh was not asked permission. Secondly, TMB aren’t credited with being the inspiration for the ad. Thirdly – the huge majority of comments on YouTube are upset Boosh fans, so they’ll be eating Corn Flakes.

Unfortunately when advertising appropriates culture it’s a one-way street. Ask yourself this: If Sugar Puffs invented Crimping, would they allow The Mighty Boosh to use it without permission?