I’ll admit that often times when I start a new design for a logo, web site, or interface, I will look for inspiration. Sometimes I’ll look to the competitors, pour over design books or browse websites.

Often I will see a body of work that I want to “borrow” from because I like the style or it’s already solved some of the design challenges I am facing. Truthfully, there are some design solutions out there that just work with simple adaptation.

But, what happens when you are challenged to come up with something totally new? Something that has not been done before because it’s a new product, or because the technology hadn’t existed or the interaction is original? What if you want to stay uninfluenced by past design decisions or familiar things that will force the user to recall “something else that looked like that”?

What do you do or where do you go that doesn’t remind you of anything?

How can you escape being influenced by something that has already been done? What if you don’t want your logo to look like every other Web 2.0 logo, or your interaction design to be just like the iPhone?

My immediate reaction is to look at other industries. Building architecture or landscape design can sometimes give insights to balance and structure. Fashion also provides a huge escape for me. Clothing designers find amazing solutions to everyday needs for a huge variety of consumers.

Other times, physically removing myself from my normal surroundings helps rid the influences of past experiences and projects. I love getting out to open sea whenever I can – there is nothing out there to remind me of anything. Other cities and cultures can provide a much needed cloak to things that you’re used to. I love places that can be just familiar enough so that you don’t get overwhelmed. Places like Tokyo and London, or even Las Vegas provide a different take on the reality that normally guides me.

But you don’t have to travel the world, or go shopping to escape. Sometimes, just getting up from your desk, moving your chair into the sunlight, or even outside, can provide a different view of your workspace. Find a nice, warm coffee shop, or a park bench.

Shaking things up from time to time can give you just enough different perspective so that your designs continue to be unique, continue to challenge convention and continue to provide you with the creative freedom that you need.

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