Thanks, pilotzen
Sneaking in last week was Brandon’s essay on The Long Wow. An excerpt:
Deep customer insights and empathetic design pave the pathway to wow moments. By diving deep into a customer’s life and closely observing their behaviors, you can wow your customer by addressing needs that they’d never be able to articulate. By immersing yourself in the customer’s wider world of emotion and culture, you can wow them by attuning the offering to practical needs and dimensions of delight that normally go unfulfilled.When a company uses empathetic design methods to create moments of wow over and over again, it bonds with customers at a level far beyond the realm of gold-colored plastic cards. OXO introduced over 50 products every year, wowing customers with purposeful improvements through the re-imagination of common culinary tools.
Few companies consistently translate rich insights from their customers’ lives into new and better offerings. The few that do can achieve a Long Wow, continuously delivering wow moments and building a true, deep loyalty that transcends traditional loyalty programs.
Call it a pet peeve if you like, but the small comment textareas I see on some blogs are far too small for proper writing and editing. I feel a size of 350 by 150 pixels is about the absolute smallest I care to write in unless I have only a few remarks. Anything smaller is really too difficult to use if I am composing a more in-depth response. A too-small comments box restricts me to four options: to forgo commenting altogether; to struggle through it; to hold back on my comment; or to compose it in a separate program then copy and paste it into the itty-bitty textarea provided by the blogger. I actually prefer none of these.