Throughout 2007, Jesse and I have been giving what we call The Stump Speech. In it, we put forth the importance of taking an experienced-based approach to product strategy, with examples including the original Kodak camera, Nintendo Wii, Palm Pilot, Google Calendar, and, of course, iPod. Readers of this blog will be familiar with elements of it already, particularly in the essay written Core77.

I gave the stump speech at d.construct last September, and it went quite well. They’ve made the audio available, so I decided to sync it with the presentation and create a slidecast, embedded below. Just hit the play button, and it’s like I’m there, inside your computer, talking at you and advancing slides. Spooky!

(You’ll note they call it “Experience Strategies,” which was the original title, but was changed for the talk. Also, some of the end slides don’t quite sync up right — I had to recreate the deck after a hard drive crash.)

Some of the images have a fair bit of detail, so you might want to watch it full screen.

Share This