It’s been a a few years since I purchased a first-generation pair of B&O ear-“pieces” at a pricey boutique in Greenwich, Connecticut. I paid too much for the privilege, but took the risk. I’ve not been disappointed. I still prefer the Bang & Olufsen Earphones to anything else I have tried since.

I’m listening to them right now.

However, the current Bang & Olufsen website could be an example of how research and/or user studies might too easily dilute and overcome brand vision. I feel uncomfortable with the present B&O web presentation. It just doesn’t seem right with my 25-year history and feeling for the brand.

You can find historic references of your own vintage at the Internet Wayback Machine