I don't like DoubleClick.

It was 1999 - just before the impending 2000 dot-com bust. R.BIRD's offices were located in midtown Manhattan at 150 East 52nd Street, 14th floor. Glorious space. Designed by Archictecture Research Office. Unfortunately, our lease was to expire in the heat of the dot-com boom.

In New York City, if one was lucky enough to find any commercial office space available, it was 3 times (or more) the price you were previously accustomed to. Irrational? Seller and buyer agreed.

So it was that R.BIRD lost its home to (did you guess?) DoubleClick.

At the time, DoubleClick had never in its, then impressive 7-year history, ever reported a profit. "It doesn't matter," said the building owner. "They've signed and given us 3 years cash security. We'd be happy if DoubleClick defaulted."

R.BIRD moved out. I don't believe DoubleClick ever did move in.

Google acquires DoubleClick.