I imagine that most creatives are like myself when it comes to awareness of what we do, and... how we do it.

We observe and dissect the lives and thoughts of our clients and audiences with practiced expertise. Yet, somehow, we too easily neglect ourselves in the picture.

As we live our lives as designers/explorers/thinkers, we must be our own documentary photographers, too. Whether by yourself, with a friend, or via hired pro: be sure to capture the process and special moments of creativity as it happens.

A single photograph taken in the heat of a creative session can mean so much in the present and even more in the future.

It's a discipline that must be learned. Yet, its returns are exponential. Buy a disposable camera and always have one ready to take a snapshot. Whatever makes it happen in the moment. Informality is the rule. Just do it.