Another clever logo case study! This time I have to thank the friendly people from smashLAB, a communication design studio based in Vancouver. Enjoy…

Sinkit is a tool used to improve a golfer’s putting skills. For the name, we generated over fifty possible options and singled out Sinkit for its distinctness, phonetic appeal, and meaning. Sinkit’s logo reflects the purpose and effectiveness of the putting aid. The logo’s letterforms have unique characteristics—a balanced construction of geometric curves and precise angles—that suggest ideas of accuracy, technique, and advancement.
By reversing the wordmark, the visual weight and stability of this logo is increased. This characteristic makes the it ideal for implementations such as embroidery and embossing. The logo also gains versatility in its ability to reproduce well at small and large sizes and in various media.

The key element in the logo is the representation of a ball about to drop into the cup. This concept creates anticipation and excitement in golfers as it represents the ultimate goal of the game. By generating an emotional response in the viewer, the Sinkit logo is able to create a deeper connection and a lasting impression.
We generate hundreds of loose ideas at this stage.

Typically we present less than three options, but felt strong enough about these five to show them all.

The majority of this stage is spent on refining each character and their relationships. The example below shows the approaches we took in balancing the “S”.

We often find it useful to work with a mirror of the character. It usually exposes overlooked flaws.

Designer: Peter Pimentel
Design firm: smashLAB
Text and graphics © smashLAB

Well, really, like it’s 1998.
Greetings, FPAs (Future Podcasters of America).
“Podcasting” is like the word, “Kleenex,” except it refers to the creation and delivery of audio newsletters, rather than tissues. Allow me to translate. What we’re really talking about is simply the publishing of audio content for download over the internet for listening on your audience’s favorite device. Despite its “new-ness,” the basic idea has been around for many, many years… a decade, perhaps. In fact, R.BIRD created one of the very first dynamic applications for delivery of audio content over the Internet way back in 1998.
What’s “new” about Podcasting?
Of course, the iPod. The iPod from Apple provides a simple, user-friendly platform for interested “subscribers” to select and enjoy content specific to their interests. Hence, the ubiquity of the term, “Pod-” casting, instead of “broad-” casting.
So, Podcasting, or the sharing of audio content, can really be boiled down to three steps:
# recording the audio
# converting the result to a friendly format
# sharing
I know, that’s oversimplifying things. Each one of these steps can be a study. Yet, don’t necessarily need to be.
One of our clients has just now - believe it - discovered the idea of publishing audio for newsletter subscribers. We are helping them along… 10 years later.
So, I made some time today over lunch to see what I could find in the way of references to get them started on a learning path toward creating and hosting audio content - something that’s been a pet project in the mind of this client’s director for some time.
(fyi: Pity, this client org uses PC’s exclusively.)
These stories are “how to” introductions - overviews - to creation and publishing of audio content geared to Windows (PC) computer users:
* Podcasting with Windows
* Howto: Create Your Own Podcasting Show On Windows
* Windows Podcasting Makes Podcast Creation Easy
* Podcasting: The Radio On Demand
* Jake Ludington’s Podcasting Starter Kit
A book:
* Podcasting For Dummies
And, a seminar:
* Podcasting 101 (next date: February 14, 2007)
Pod-On!

Well, really, like it’s 1998.
Greetings, FPAs (Future Podcasters of America).
“Podcasting” is like the word, “Kleenex,” except it refers to the creation and delivery of audio newsletters, rather than tissues. Allow me to translate. What we’re really talking about is simply the publishing of audio content for download over the internet for listening on your audience’s favorite device. Despite its “new-ness,” the basic idea has been around for many, many years… a decade, perhaps. In fact, R.BIRD created one of the very first dynamic applications for delivery of audio content over the Internet way back in 1998.
What’s “new” about Podcasting?
Of course, the iPod. The iPod from Apple provides a simple, user-friendly platform for interested “subscribers” to select and enjoy content specific to their interests. Hence, the ubiquity of the term, “Pod-” casting, instead of “broad-” casting.
So, Podcasting, or the sharing of audio content, can really be boiled down to three steps:
# recording the audio
# converting the result to a friendly format
# sharing
I know, that’s oversimplifying things. Each one of these steps can be a study. Yet, don’t necessarily need to be.
One of our clients has just now - believe it - discovered the idea of publishing audio for newsletter subscribers. We are helping them along… 10 years later.
So, I made some time today over lunch to see what I could find in the way of references to get them started on a learning path toward creating and hosting audio content - something that’s been a pet project in the mind of this client’s director for some time.
(fyi: Pity, this client org uses PC’s exclusively.)
These stories are “how to” introductions - overviews - to creation and publishing of audio content geared to Windows (PC) computer users:
* Podcasting with Windows
* Howto: Create Your Own Podcasting Show On Windows
* Windows Podcasting Makes Podcast Creation Easy
* Podcasting: The Radio On Demand
* Jake Ludington’s Podcasting Starter Kit
A book:
* Podcasting For Dummies
And, a seminar:
* Podcasting 101 (next date: February 14, 2007)
Pod-On!

Well, really, like it's 1998.
Greetings, FPAs (Future Podcasters of America).
"Podcasting" is like the word, "Kleenex," except it refers to the creation and delivery of audio newsletters, rather than tissues. Allow me to translate. What we're really talking about is simply the publishing of audio content for download over the internet for listening on your audience's favorite device. Despite its "new-ness," the basic idea has been around for many, many years... a decade, perhaps. In fact, R.BIRD created one of the very first dynamic applications for delivery of audio content over the Internet way back in 1998.
What's "new" about Podcasting?
Of course, the iPod. The iPod from Apple provides a simple, user-friendly platform for interested "subscribers" to select and enjoy content specific to their interests. Hence, the ubiquity of the term, "Pod-" casting, instead of "broad-" casting.
So, Podcasting, or the sharing of audio content, can really be boiled down to three steps:
# recording the audio
# converting the result to a friendly format
# sharing
I know, that's oversimplifying things. Each one of these steps can be a study. Yet, don't necessarily need to be.
One of our clients has just now - believe it - discovered the idea of publishing audio for newsletter subscribers. We are helping them along... 10 years later.
So, I made some time today over lunch to see what I could find in the way of references to get them started on a learning path toward creating and hosting audio content - something that's been a pet project in the mind of this client's director for some time.
(fyi: Pity, this client org uses PC's exclusively.)
These stories are "how to" introductions - overviews - to creation and publishing of audio content geared to Windows (PC) computer users:
* Podcasting with Windows
* Howto: Create Your Own Podcasting Show On Windows
* Windows Podcasting Makes Podcast Creation Easy
* Podcasting: The Radio On Demand
* Jake Ludington's Podcasting Starter Kit
A book:
* Podcasting For Dummies
And, a seminar:
* Podcasting 101 (next date: February 14, 2007)
Pod-On!