Small (Simple) versus Big (Complex)

In R.BIRD’s quarter-century, we’ve worked for clients large and small (1 to 300,000) on projects simple and complex.

Trend
In the last 18 months, the most rewarding projects at R.BIRD have come from “Small” companies with complex problems. The least rewarding projects at R.BIRD have come from “Big” companies with simple problems.

Rewarding?
I define “Rewarding” as: first) profitable (above all else, we seek survival), and second) creatively challenging… as in “love” for what we do. No matter, If it’s not profitable, it will not be rewarding.

Small, Big, Simple, Complex, Profitable, Rewarding
Where do you see the balance?